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Nowali

Nowali

Nowali moccasins, everyone's favourite sock-and-a-shoe celebrates their 60th year in 2010! Since 1950, generations of kids (and grown-ups, too) have loved the comfortable fit and combination of funky and classic designs.

When Ake Johannson started the company at his small family farm in central Sweden, little did he expect it would grow into a brand known around the world. Success came quickly as the company's reputation for quality and value spread. In 1958, the company moved from Ake's farm to a new building.

By 1960, they were the biggest producer of moccasins in Sweden and soon began to export to Europe and the United States. Today, Nowali moccasins are still proudly knitted in Sweden, stitched by hand and loved throughout the world.


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